Today, Mickey shows a lot of brand loyalty and
has a 1938 Bantam Roadster which he parades through the park everyday!
The car has been "butchered" according to my snitch
there...It has a Chevy "Luv" engine and a special transmission
which limits its top speed to 5mph, (as opposed to the blinding
speeds capable of the Bantam at full song) presumably to prevent
the Mickster from running over any of the customers (but why worry,
they've already paid to get in?!) It has disc brakes that squeal
all over the park too...
The fact is, although the company owes a lot
to the marque, to them it's just a prop. I doubt they even know
what it is. One of my pet peeves is modern "marketing"
types and business school graduates who, without a creative bone
in their bodies, appropriate (legally of course) huge sections
of the American culture and get fat on the genius of talented
men and women of the past. Here is a double dip where they use
the cartoon character AND the car! It's not their making money
that bothers me, it's the resulting homogenization and stiffling
of younger designers coming up. Where is the contribution to the
future of these parasites? But then again, who can blame them.
WE lap it up in huge quantities....
BANTAM HOME PAGE | SPEAR
HOME PAGE